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The industries we work in never stand still. Neither do we. Get the latest news, views and insights from FWD People.

Back to the future: a decades old methodology for measuring attribution today

  • Marketing
  • Demand Gen
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What brands can learn from this year’s US election paid media campaigns

  • Marketing
  • Demand Gen
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End of Year 2024: a digital fundraising checklist

  • Nonprofit
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Managing the uncomfortable brand transition

  • Branding
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The Forgotten Middle: Overcoming an outdated approach to the marketing funnel

  • Marketing
  • Demand Gen
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Our 3 top takeaways from the 2024 M+R Benchmarks Study

  • Marketing
  • Nonprofit
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