December might be months away, but if you're a fundraiser, it probably feels like it's just around the corner. Because End of Year planning season is upon us, and now is the time to make any last minute changes before strategies get locked in.
As we look ahead to the most giving time of the year, one thing is certain: we're going to be in for a bumpy ride. And while December is going to be as crucial as ever, with 26% of online revenue typically coming in during the month, this year is going to feel a little different.
The cost of living is higher than ever, and people are donating less less as a result. Last year, there was a 7% dip in online giving during December, so it's no surprise fundraisers are feeling a little nervous right now. Layer onto this rising media costs, the presidential election cycle, decreasing email giving rates and the fact that Giving Tuesday falls in December this year, and the End of Year period starts to feel particularly challenging and crunched.
But the good news is, there's still time to make sure your program is resilient. From countering the decreasing efficacy of traditional channels by diversifying into new ones, to ensuring you’re geared up to convert one-time donors into monthly supporters.
Our End of Year checklist will give you everything you need to ensure your plan is watertight – and our hot picks of some of the best activations from last year are sure to inspire you to think outside the box. So read on and button up your program while there’s still time.