Veterinarians know investment in tech could improve their practice
They understand the opportunities in improving both clinical and operational outcomes—but there are significant barriers to adoption.
Veterinarian technology: Helping or overwhelming? Embedding tech in a vocation of care.
Veterinarians are caring professionals that solve complex problems every day—but they have deep-seated reservations about tech adoption adding to already overwhelming workloads. Our 2025 Veterinarian & Technology Study gives tech providers in the industry a first hand look at veterinarians’ perspectives and offers actionable insights to help close the adoption gap.
Read the 2025 Veterinarian & Technology Study to get:
- The veterinarian perspective on all things tech: from AI-powered diagnostics to seamless patient comms
- Insight into the differences between veterinary audiences and how to approach them
- Our FWD Thinking framework for change: The Four E's - Empathy, Ease, Embed, Evolve
Advances in diagnostics and preventative care are exciting
Veterinarians predict improvements in these areas will drive their revenue streams—but there are concerns around the impact this could have on clinical reasoning.
They’re in two minds about AI
They anticipate it will have the biggest industry impact of any tech advancement—but that in itself is an intimidating thought.
All veterinarians aren’t created equal
There are considerable shifts in tech perspectives and the types of tech veterinarians want across demographics and regions.
