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Case

Strategy Director, Animal Health

Overview:

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the animal health, human health and non-profit sectors. We take pride in being our clients’ trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we’re excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client’s industries, and have fun along the way.

In this role, you will work across our client portfolio, helping define our client’s business and marketing strategy, shaping product launches, and building brands to meet and exceed our partner’s objectives. You’ll develop and implement exceptional strategic plans, business analysis, and innovative thinking. You’ll build strong relationships internally and externally through excellence in delivery, communication, and strategic direction. We’re looking for someone with a robust background in Healthcare, Diagnostics, or B2B eager to learn new industries and launch new products.

What you’ll do:

  • Lead strategic growth projects
    • Develop, conceptualize, and manage comprehensive business strategies and initiatives for clients.
    • Design, develop, and facilitate C-suite level workshops for products, portfolios, launches, and innovation strategy.
    • Create and deliver compelling presentations to effectively communicate strategic plans and opportunities.
    • Proactively stay updated on industry trends and AI advancements, incorporating innovation and forward thinking into all planning.
    • Become an expert on our clients and their challenges, expanding your expertise across a wide range of industries and engagements.
    • Apply systems thinking across brand architecture, sales journeys, product ecosystems, and more.
  • Build trust and guide clients through strategic processes. Confidently leading C-suite level clients on multiple projects simultaneously, demonstrating a full understanding of their industry’s innovation, trends, and how to set them apart.
  • Develop and pitch recommendations to help clients better integrate their marketing and sales strategies, understanding how both the lead generation and follow-up sales engagement processes function within the client.
  • Ensure that there is never a gap in service for our clients, even if it means rolling up your sleeves.
  • Lead and contribute to new business proposals and pitches, helping grow the agency’s profile and our client portfolio.
  • Work to help shape our agency processes and our overall approach to positioning the agency relative to our competitors.
  • Mentor and support team members in and outside of the strategy team.

What you’ll bring:

  • 10+ years of agency or consulting-based experience – with at least five years leading strategic growth and business consulting. Ideally with experience working in Health, BioTech and/or B2B. Animal Health experience is a huge plus!
  • You’ve worked in a small- or mid-sized environment and thrive in a hands-on environment.
  • You communicate concisely across all mediums, internally and externally. Excellent narrative-building skills are demonstrated throughout all decks and documents.
  • You have a demonstrated ability to develop, grow, and extend meaningful client relationships.
  • You have a history of facilitating, presenting to, and helping guide senior leadership clients.
  • You are passionate about growth, and are excited about continuously expanding your skillsets and leading new initiatives.
  • You work well under pressure, maintaining attention to detail and eagerness to incorporate feedback.
  • You’re a self-motivated team player with a positive attitude, strong soft skills, and an entrepreneurial approach to problem-solving in a fluid environment.

What You’ll Love About This Role: 

  • The Challenge: This is a role where no two days look the same. Here, you’llt take on interesting, high-impact projects across the Animal Health, BioTech and Non-Profit sectors. From guiding major product launches to shaping innovative go-to-market plans, you’ll apply your strategic vision to unique challenges audiences.
  • The Team: You’ll be joining a tight-knit, senior team that thrives on collaboration, innovation, and excellence. Surrounded by skilled colleagues from diverse backgrounds, you’ll have constant opportunities to learn, share, and grow.
  • Having Impact: You’ll drive meaningful change, working directly with C-suite leaders to shape impactful strategies. From launching transformative biotech products to driving non-profit strategies, you’ll see the tangible impact of your work in client growth.

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you’ll collaborate with solution-focused colleagues to advance both our clients and our teams.

Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.

We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.

Benefits & Comp 

At FWD, we believe in supporting our team both personally and professionally.  We offer excellent benefits, including 25 days off per year +16 paid holidays, matching 401(k), medical, dental & vision, paid parental leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.

The salary range for this role is $130,000-$160,000 with a preference for contract-to-permanent candidates to ensure a mutual fit. The expectation will be to convert to full-time after 3-months. This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.