Overview

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients’ trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our team. As a fast-growing, senior team, we’re excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client’s industries, and have fun along the way.

As a Digital Media Director, B2B, you’ll play a key role in shaping performance media strategies and managing client relationships for our high-profile B2B, HCP, and Animal Health go-to-market accounts. Drawing on your B2B agency experience, you’ll lead go-to-market strategic planning, roll up your sleeves when needed, and oversee a team responsible for execution to ensure campaigns are impactful and aligned with client goals. In this client-facing role, your strong presentation & communication skills will be essential as you navigate complex projects and foster strong client relationships. You’ll also manage a growing team and collaborate with a senior media director to set processes and best practices for the media team. You’ll have autonomy in your role, balancing your strategic expertise with market and industry innovation in a supportive environment that values your ideas and encourages professional growth.

What You’ll Do

• Serve as the go-to marketing expert for full-funnel campaign planning across all channels, including paid media, social, email, SEO, search, and programmatic, ensuring results-driven strategies that deliver on the client goals and growth targets.
• Develop and present comprehensive campaign strategies across the entire buyer journey connecting brand awareness through to demand generation and conversion.
• Oversee development of media plan recommendations, encompassing both tactical strategies and high-impact custom activations to effectively achieve client objectives.
• Lead campaign performance analysis and reporting, delivering key insights and actionable optimization recommendations.
• Oversight and performance management of the media team in collaboration with the senior media director. You will manage the day-to-day, set processes and best practices, while ensuring strategic alignment and performance with cross functional teams. 

What You’ll Bring

• You bring over 12+ years of digital strategy and media planning experience within an agency setting, including 4 years of specialized experience in B2B Healthcare, HCP, and/or Animal Health. Additionally, you have 2+ years of hands-on experience working within a small agency environment.
• You’re a natural leader with experience working closely with executive teams and managing high-value media campaigns. You have a strong track record of driving and inspiring teams to deliver fast-paced media projects that achieve strong returns and exceed expectations.
• You hold high standards for the media strategy and implementation process, consistently demonstrating exceptional attention to detail.
• You anticipate and identify potential bumps and challenges before they arise, ensuring proactive solutions and smooth project execution.
• You’re a critical thinker and a natural storyteller, skilled at communicating and showcasing your ideas across all mediums including slides.
• You are passionate about growth, and are excited about continuously expanding your skill sets and leading new initiatives. 
• You embody a self-motivated positive attitude and collaborative nature, with the ability to adapt to new situations, think on your feet, and communicate openly and proactively with those around you. 

What You’ll Love About This Role 

• Build & Lead: Leverage your expertise and best practices to shape an exceptional go-to-market media team. This is a great role for you, if you have a hands-on entrepreneurial spirit!
• Variety of industries: Work on innovative, interesting projects in the Animal Health and Biotech sectors, and contribute your talents to non-profit initiatives, stretching your creative and technical skills across audiences.
  
• A Culture of Growth: Be part of a team that values growth, offering opportunities to learn, collaborate, and lead in a supportive environment.

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you’ll collaborate with solution-focused colleagues to advance both our clients and our teams.

Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.

We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.

Benefits & Comp 

At FWD, we believe in supporting our team both personally and professionally.  We offer excellent benefits, including 25 days off per year +16 paid holidays, matching 401(k), medical, dental & vision, paid parental leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.

The salary range for this role is $120,000 – $160,000 with a preference for contract-to-permanent candidates to ensure a mutual fit. However, full-time candidates are also welcome and encouraged to apply. This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.